Lādē Pops founders, Lisa & Natania sitting on a wooden bench in a modern indoor setting.

Our story

A perfect match: Women’s health & shared wisdom.

It started in Marfa, Texas, when Lisa, a marketing executive in her 50s, met Natania, an Ayurvedic practitioner in her 30s. Natania had created The Boobie Balm to soothe period breast pain. Lisa had founded Aftershock to support women through menopause. Their worlds—and generations—collided in the best possible way.

Together they envisioned Lādē Pops:“a brand grounded in organic, plant-based formulas designed through for every phase of womanhood, making giving vaginal care the importance it deserves natural, effective, and a little less hush-hush.


We encourage the wellness of women throughout their lifetime … to help every woman feel at ease and radiant in her own skin.


Women deserve to feel good at every age and stage.

Our mission

We encourage the wellness of women throughout their lifetime, weaving together wisdom and innovation. We celebrate the richness of intergenerational knowledge, to help every woman feel at ease and radiant in her own skin. (no matter where it is on her body.) 

Natania Frydman, Lādē Pops Co-founder standing with a black one-shoulder top and jeans standing against a wooden wall outdoors laughing.

Meet The Founders

Natania Frydman, co-founder of Lādē Pops.

Natania has lived more life and in more places than many people who are twice her age. She was raised in NYC, spent four years in Italy studying yoga & furniture making, then moved to Paris where she did her Ayurvedic studies focused on Period Coaching. Natania is an explorer, literally and figuratively. She is trained in Ayurvedic Medicine and is a 500-hour yoga instructor & massage therapist. What she shares with Lisa is a passion for women’s health and a knowledge that it’s connected to everything, for the individual and the larger community.

Lisa Sealey, Lādē pops Co-founder in a mustard yellow jumpsuit sitting on a couch in a room with a white wall.

Meet The Founders

Lisa Sealey, Co- Founder Lādē Pops.

Lisa comes to Lādē after spending several years tackling the lack of knowledge around menopause. She loves new ideas, health and growing businesses. She began her career in Silicon Valley at Women.com, the first online women’s content, community and commerce platform. She was the marketing executive that launched an early and groundbreaking consumer video chat, ooVoo, in 2006 (pre-zoom!) A life-long health junkie, Lisa ran her first marathon nine months after the birth of her first child and has completed two NYC Triathlons and one Half Ironwoman. 

Meet The Team

Nidhi Pandya - Advisor

Nidhi Pandya is an Ayurvedic doctor based in NYC. Raised in India, Nidhi was immersed in Vedic wisdom from birth, drawing inspiration from her grandfather, a respected Ayurvedic healer. Her journey led her to formal education in holistic health. After realizing the limitations of a strictly prescriptive approach to health, Nidhi has reinterpreted Ayurveda, making this ancient knowledge accessible and relevant in today’s world. An international teacher, coach, and speaker, Nidhi contributes to various publications and serves as a faculty member at the Shakti School. Her strength lies in her unique ability to bridge the gap between traditional Ayurvedic teachings and the needs of contemporary women, guiding them towards a balanced, empowered life. Her book, Your Body Already Knows, was released March 11, 2025.

Meet The Team

Jessica Heilman - Formulation Chemist.

Jessica Heilman is a formulation chemist and the Managing Owner of Pure Chemistry Consulting, where she specializes in the research and development of natural and organic beauty and personal care products. With extensive expertise in ingredient chemistry, regulatory frameworks, and product safety, Jessica has guided numerous brands from concept to commercialization. Her work emphasizes scientific precision and compliance, ensuring formulations are both effective and market-ready. In developing Lādē Pops’ proprietary blends, Jessica applied rigorous formulation standards to create products that are not only innovative, but also reliable, safe, and scientifically grounded—giving women confidence in what they’re using on and in their bodies.

Woman holding a Lādē Pops vaginal suppository to her hip with her hand wearing a black thong with text 'Moisture. Pleasure. Power.' on a dark background