Lādē Pops founders, Lisa & Natania sitting on a wooden bench in a modern indoor setting.

Our story

A perfect match: Women’s health & shared wisdom.

It started in Marfa, Texas, when Lisa, a marketing executive in her 50s, met Natania, an Ayurvedic practitioner in her 30s. Natania had created The Boobie Balm to soothe period breast pain. Lisa had founded Aftershock to support women through menopause. Their worlds—and generations—collided in the best possible way.

Together they envisioned Lādē Pops:“a brand grounded in organic, plant-based formulas designed through for every phase of womanhood, making giving vaginal care the importance it deserves natural, effective, and a little less hush-hush.


We encourage the wellness of women throughout their lifetime … to help every woman feel at ease and radiant in her own skin.


Women deserve to feel good at every age and stage.

Our mission

We encourage the wellness of women throughout their lifetime, weaving together wisdom and innovation. We celebrate the richness of intergenerational knowledge, to help every woman feel at ease and radiant in her own skin. (no matter where it is on her body.) 

Natania Frydman, Lādē Pops Co-founder standing with a black one-shoulder top and jeans standing against a wooden wall outdoors laughing.

Meet The Founders

Natania Frydman, co-founder of Lādē Pops.

Natania Frydman brings over a decade of experience in the holistic health space, with a deep commitment to supporting women at every stage of life. Especially in the realm of menstrual health. Raised in New York City, she has lived a rich and expansive life across multiple countries, including four years in Italy studying yoga and furniture making, followed by time in Paris where she pursued her Ayurvedic studies with a focus on period coaching. A 500-hour trained yoga instructor since 2013, as well as a trained massage therapist, Natania integrates movement, touch, and ancient Ayurvedic wisdom into her work. Through years of hands-on experience as a period coach, she originated the Lādē Pops concept and led the brand’s product packaging and design. Fluent in French and Italian, she brings a global perspective to her practice. At her core, Natania is an explorer, both literally and figuratively, and shares a deep passion for women’s health, grounded in the belief that individual well-being is intrinsically connected to the health of the broader community.

Lisa Sealey, Lādē pops Co-founder in a mustard yellow jumpsuit sitting on a couch in a room with a white wall.

Meet The Founders

Lisa Sealey, Co- Founder Lādē Pops.

Lisa comes to Lādē after spending several years tackling the lack of knowledge around menopause. She loves new ideas, health and growing businesses. She began her career in Silicon Valley at Women.com, the first online women’s content, community and commerce platform. She was the marketing executive that launched an early and groundbreaking consumer video chat, ooVoo, in 2006 (pre-zoom!) A life-long health junkie, Lisa ran her first marathon nine months after the birth of her first child and has completed two NYC Triathlons and one Half Ironwoman. 

Meet The Team

Nidhi Pandya - Advisor

Nidhi Pandya is an Ayurvedic doctor based in NYC. Raised in India, Nidhi was immersed in Vedic wisdom from birth, drawing inspiration from her grandfather, a respected Ayurvedic healer. Her journey led her to formal education in holistic health. After realizing the limitations of a strictly prescriptive approach to health, Nidhi has reinterpreted Ayurveda, making this ancient knowledge accessible and relevant in today’s world. An international teacher, coach, and speaker, Nidhi contributes to various publications and serves as a faculty member at the Shakti School. Her strength lies in her unique ability to bridge the gap between traditional Ayurvedic teachings and the needs of contemporary women, guiding them towards a balanced, empowered life. Her book, Your Body Already Knows, was released March 11, 2025.

Meet The Team

Jessica Heilman - Formulation Chemist.

Jessica Heilman is a formulation chemist and the Managing Owner of Pure Chemistry Consulting, where she specializes in the research and development of natural and organic beauty and personal care products. With extensive expertise in ingredient chemistry, regulatory frameworks, and product safety, Jessica has guided numerous brands from concept to commercialization. Her work emphasizes scientific precision and compliance, ensuring formulations are both effective and market-ready. In developing Lādē Pops’ proprietary blends, Jessica applied rigorous formulation standards to create products that are not only innovative, but also reliable, safe, and scientifically grounded—giving women confidence in what they’re using on and in their bodies.

Woman holding a Lādē Pops vaginal suppository to her hip with her hand wearing a black thong with text 'Moisture. Pleasure. Power.' on a dark background